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Glenda Umaña
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Nostálgia vs Negocio

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La evolución del negocio del cine comienza a dar indicios de franca transformación en base a recaudaciones millonarias en las plataformas digitales, un negocio seguro para los financieros del cine. Un golpe seguro para aquellos que crecieron esperando en aquellas largas filas para comprar un boleto para entrar al cine y comer palomitas, un lugar para la nostalgia más no negocio.

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#Amazon
#cine
#Hulu
#Negocio
#Netflix
#Nostálgia
#OctavioMaya
#Transformaciones
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15 Febrero, 2018

Por: Octavio Maya Rocha

Ahora mismo, mientras se encuentran leyendo éste artículo, se están sucediendo una infinidad de cambios en el mundo, y por supuesto en la industria del cine.

El evento del cine comienza a morirse lentamente, es por momentos imperceptible, aunque hay algunos signos claros en las promociones que vemos en las salas de cine, donde nos ofrecen entradas al tres por dos, descuentos en palomitas, y promociones si compras nachos. Por demás como una muestra clara de los actuales cambios de estrategia tenemos a la película "Annihilation" del director Alex Garland, quien dirigiera la magnífica "Ex Machina".

Poco le duro el gusto Garland, aquel sueño de todo cineasta de ver su película proyectada en un cine, la realidad actual es que "Annihilation" tuvo como destino no un lanzamiento tradicional en cine theatrical, sino directamente en Netflix.

Anteriormente una película que fuera destinada al llamado "straight to video" era sinónimo de que no era muy buena, hoy esos días han cambiado.

Las controversias no han dejado de estar presentes en lo que respecta a Netflix, primero fue aquella tan sonada acontecida en el Festival de Cannes, en la que se estipulo que una película de Netflix, la que fuera tendría primero que ser exhibida en un cine para poder aplicar a la Palma de Oro de Cannes. Ahora con la euforia del Oscar, los antiguos estudios han sido desplazados por los nuevos Estudios de cine basados en plataformas digitales como Amazon, Hulu y el mismo Netflix.

Así que aunque a Garland no le gusto la decisión del lanzamiento de su última película en la plataforma digital, la razones imperan más en lo económico que en lo nostálgico.

No hay que olvidar que hoy día la tecnología ha avanzado a tal punto, que además de que la población ya trae un sin número de aparatos celulares de la mejor calidad rondando por todas partes. Donde la movilidad, y la calidad de imagen es tal, que está por igual ha desarrollado enormes pantallas con el mejor sonido logrando una experiencia que nos guste o no termina por ser diferente más no mala.

La generación que represento se aferra al cine, se aferra a los teatros cinematográficos, lo que no necesariamente ocurre con los famosos millenials, y las nuevas generaciones por venir.

Hay una transformación de fondo que además aborda lo temático, envolviendo los géneros cinematográficos. Hoy día hay una saturación de películas con temas de súper héroes donde curiosamente los "súper héroes ancla" como Superman, Batman han sido superados por nuevos iconos como "Black panther", "Antman", "Guardianes de la Galaxia", "Deadpool". Nuevas narrativas comienzan a desplegarse en películas como "El sacrificio del Ciervo sagrado", y el absoluto estancamiento que muestra la cinematografía latinoamericana, y en especial la mexicana mostrando una formula muy gastada donde la comedia romántica no sale del tema de la boda. Aunque hay que decirlo en la taquilla cinematográfica tradicional funciona, pero nada se menciona como operan las recaudaciones otras en las nuevas plataformas digitales. Es ahí donde está en verdadero dinero, y el futuro de todo lo que se produzca nos guste o no.

Octavio Maya Rocha es egresado de la carrera de Ciencias de la Comunicación por la Universidad Anáhuac con especialidad en Mercadotecnia. Cuenta con un postgrado en análisis y crítica de cine por la misma Universidad con 23 años de experiencia en el cine y la televisión actualmente dirige, produce y escribe sus propios proyectos cinematográficos.

Trailer

Annihilation

El Sacrificio del Ciervo Sagrado

Deadpool 2

La Boda de Valentina

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LAS MÁS LEIDAS

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Treinta y cuatro millones de personas se están muriendo de hambre

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