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Glenda Umaña
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La mezcla mágica de agave que le abrió las puertas de Tesla

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De los motores innovadores terrenales y espaciales a una bebida alcohólica de calidad. A todos sorprendió el anuncio del Imperio Tesla de Elon Musk, de un nuevo tequila que lleva su marca. En cuatro horas se agotaron los primeros pedidos de la nueva mezcla añejada en barricas de roble francés. Pero lo que muy pocos saben es que la mágica bebida es producida por un costarricense de 27 años, cuya idea comenzó en una clase mientras estudiaba Negocios y Emprendedurismo en California.

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19 Noviembre, 2020

El profesor fue claro…pidió a sus alumnos que le presentaran en dos días una  propuesta de proyectos novedosos, pero que no tuvieran que ver con producción de aplicaciones o tecnología.

Era viernes en Los Ángeles, California y como es usual Carlos Manuel Soto Pérez, salió con sus amigos y se percató del consumo de tequila en distintas presentaciones.  Se puso a investigar sobre los nombres de marcas y concluyó que había un nicho en un mercado más joven.

Después de hacer una serie de contactos, tomó el avión y se fue para Guadalajara. Estuvo tres semanas aprendiendo y experimentado sobre la mezcla de distintos tipos de Agave.

Coincidió que la familia productora también estaba pensando en innovar y lanzar algo nuevo y distinto.

Luego de un estudio de mercado y de definir el producto, comienza a realizar una serie de pruebas y al ver la aceptación de su mezcla, a la que llamó “Nosotros”, decide hacer un préstamo para producir las primeras 160 cajas del nuevo tequila.

Nos cuenta que fue una etapa muy difícil por los permisos y por el trabajo de intentar ingresar al mercado en California, estado donde se consume más tequila en EEUU.

Cuando solo quedaban $2,000 en la cuenta y estaba casi por darse por vencido, recibe una invitación para participar en un concurso en San Francisco.

Había que pagar $500 para inscribirse y decide tomar el riesgo.

Lo que no se esperaba fue el lograr quedar en primer lugar y a partir de ahí se le abrieron las puertas para atraer más inversionistas y que los bancos apoyaran su proyecto.

Pero…¿Cómo llega a Tesla?:

Escucha la historia completa:

 

 

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LAS MÁS LEIDAS

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Un granero para llevar alimento a familias afectadas por la pandemia

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La mezcla mágica de agave que le abrió las puertas de Tesla

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CANAL 33 Y GLENDA UMAÑA SE UNEN PARA APOYAR COMUNIDAD CON HEMOFILIA

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